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153: Running Shoe Masterclass: Paul Griffin & Simon Bartold (Sports Podiatrists)

The Physical Performance Show

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The Future of Athletic Footwear

The last is the plastic model that looks somewhat like a foot that the shoe is built around. We are in a position now where we can build mass produced bespoke footwear which 12 months ago was an oxymoron. And parts of those shoes are actually 3D printed on site so it's a very disruptive and very customized I've mass customized I think you could say. There will be a robotic last and a robotic last if you can imagine you know that toy that has all the pins where you can put your hand in and you can imprint of it of your hand.

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