The Difference Between a Big Idea and a How to Book

Big idea books are about taking these very complex phenomena and boiling them down into a theoretical idea. So for me, it's the adventure story of coming to a formal sort of representation of a particular phenomena after analyzing it in depth. No one is going to be a hundred % correct on everything they put forth. But if we all waited around until we were certain about everything, nobody would ever publish,. or have the courage to publish anything that isn't 100% verifiable in the moment.