
Creators, Creativity, and Technology with Bob Iger
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How to Process Failure in Creativity?
High quality means premium. You spend a lot of money on it. Does that mean you don't do low-end TV shows? Well, it means you tell great stories. Doesn't everyone try to do that? Isn't that... Everyone I think sets out to do that. But they don't create processes that result in that. They rush things into the marketplace,. meaning they don't take the time or manage the creative community well. "They don't know how to process failure in creativity," he says.
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