The Pandemic Was the Biggest Test of Culture

i think we've built a really unique culture, actually, amongst our staff and our customers and as a brand. And i'm not always entirely sure how we did that, but i'm very sure that we have it and that we have to nurture it. So in a lot of ways, the pandemic was the biggest test of culture ever. Because if you don't look after the team, the team stops becoming interested in looking after the customers. We always try and do what's best for our team. But i'm not necessarily here for a coffee education. I just want it to be much better than it is from those guys next door. You know, that was the customer that