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Geraldine's Guide to Greatness for CPAs

The Soul of Enterprise: Business in the Knowledge Economy

CHAPTER

Navigating Pricing and Niching Strategies

This chapter explores the intricate relationship between pricing and business strategy, emphasizing the importance of systematic thinking in engineering. It also delves into the concepts of horizontal and vertical niching for CPAs, discussing the benefits and challenges of targeting specific industries versus topics for greater clarity and success.

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