A Gentle Comparison Of Strategy At BBDO And VMLY&R - David Moreno, BBDO (Effie Index Series)
Sweathead, A Strategy Podcast
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How to Make an Award Entry Interesting
Starting the story with high stakes and then potentially raising the stakes is a pretty common award entry trope especially in the APG creative strategy award entries. What I learned in the past years is that what is the challenge that is not only unique to the brand but also unique to the category that you are in? That's when I think it's starting to get interesting. And so from there you have several check-ins in terms of how we start developing the story.
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