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Striking a Balance in Personalization and Fraud Detection - with Gerald van den Berg of Etsy

The AI in Business Podcast

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Introduction

Gerald Vandenberg is VP of Analytics in Strategic Finance at Etsy. He joins us to talk about the convergence of a post-COVID retail environment for fraud. Later, we'll talk about best strategies for classifying customers based on risk and where to strike a balance between loss prevention and serving honest customers.

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