i love talking about performance, and i'm excited to get into that bright. But it's more than that when it comes to what your game looks like. I think the average person undervalues the amount of research and development invidia puts into their products. It was with twenty series that they came out with the first ray tracing solution for real time ever in the space rat. And p c gamers have been doing this for over two years at this point. You're seeing that. The consuls are coming out and they're talking about ray tracing. So it's, it's not marginal. There's an immense amount of investment that needs to be made to achieve what they achieved soe...