How to Counteract the Consumer in a Macro Environment

If you're a quality remodeler, you've got to get off of your soapbox and stop saying that they've got to go with the Anderson or the Pellow or the Marvin window. One of the things I absolutely see is what I call the halves and the half's nods. About 50% in the middle, they're doing okay or doing fine. It's important to pivot important to just one or two degrees on different fronts if you're going to be successful.