Benjamin Miller: When you have an entrepreneurial idea, what are the rules? What is the structure of that game? Right? Oh, I want to sell tea. Well, guess what? Do I just like sit there and think about it? No, you figure out, okay, what's the game here? There's different games you play. You can make your specific moves based on what these things look like for you. And that's not to mention that these things that he listed look different for everybody.