Apple is a very interesting company to cover, but i'd say they're also maybe one of the most secretive now. Leeks impact product launches, right? They come out, people are reading about what's about to come out before it actually gets announced by the company. I don't really think it does anything in termsof other than create additional height. It's an important thing for people to understand what's coming down the pipe line. And people are extremely interested in it, right? Obvious....

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