Sajith Pai on Startups and Venture Capital
Ideas of India
The High Number of Cash on Delivery Transactions in India
50% of e-commerce transactions in India are cash on delivery, according to an Innes Valley report. This figure is staggering for a couple of reasons: Is this happening because there are only 35 million credit card holders? Or is it happening because they are a little bit nervous about credit cards getting hacked? They're worried about just giving their information away. It's more fundamentally about trust in Indian market and contracts being not enforced.
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