S21 E4: The World Is Culturally Constructed (Marcus Collins)
The Next Big Idea Daily
00:00
The Meaning of Brands
The author says that brands are vessels of meaning to which we society negotiate what it means. The idea then is that what we signal has to be congruent with how people make meaning, he says. "We have to get much closer to people than we have been so that we understand how they make meaning"
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Transcript
