
Coat-tail Link Building -- Deepak Shukla // Pearl Lemon
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
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How to Ride Someone's Coat Tails
iwtfanso: What do you do to actually ride someone else's coat tails? Or just looking at their content and creating similar strategies. Moral of the story is, when you're mirroring the strategies from other people that are successful in your nitch or industry, you can't assume that you can take the same strategy as for somebody who is incredibly high profile and essentially unattainable for you. You have to work your way up the ladder.
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