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IKEA's Governance and Philosophy
This chapter explores IKEA's strategic governance decisions following its public offering, including the establishment of a foundation in the Netherlands to protect its bylaws. It highlights the complex franchising structure between InterIkea Systems and its franchisee, Inca, while discussing the operational and philosophical aspects that drive IKEA's product design and brand ethos. The chapter emphasizes the importance of continuous improvement, both personally and corporately, as a path to long-term success.