Crappy Customer Research Is Hurting Your Ecom Business (With Sarah Levinger)
The Andrew Faris Podcast
00:00
Understanding Customer Identity in E-Commerce
This chapter highlights the necessity of grasping customer identity and behavior in the realm of e-commerce, moving beyond mere sales figures. It introduces a five-point system for tracking customer avatars, linking emotional and cultural factors to purchasing choices, particularly within niche markets like church music bands. The discussion underscores how actionable customer insights can refine marketing strategies and adapt product offerings to align with current trends and consumer expectations.
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