Bringing Your Irresistible Ideas To Life w/ Tamsen Webster
B2B Marketing Exchange
00:00
What Doesn't Work?
Cross organizational alignment is still a little bit of a challenge, especially now we're all working remotely. When i set out to create an approach to messaging, this is one of the things that i wanted to solve. And what i found over and over again was that what doesn't work,. if we're talkig about sale marketing, for instance, is that sales goes off and does its own thing. That's not going to work when you're actually talking to customers.
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