Storytelling Beats STAR in Interviews

Chris Do talks with executive coach Jule Kim about why so many professionals can’t land interviews—and how to change that. Jule breaks down how applicant-tracking systems work, the mistakes most people make with their resumes, and her PIRAI framework for telling clear, impactful stories in interviews.

What You’ll Learn:

• How to make your resume pass automated filters

• Why “spray and pray” job applications don’t work

• The design mistakes that ruin creative resumes

• How to use Jule’s PIRAI framework to stand out in interviews

Timestamps

(00:00) - Intro

(02:23) - How ATS systems filter out your resume

(05:46) - Why the “spray and pray” approach fails

(06:55) - Inside Amazon’s hiring loop and “Raising the Bar”

(09:47) - Tailoring your resume like SEO for job descriptions

(13:00) - The resume design mistakes that kill your chances

(16:39) - Showing authenticity and personality in your application

(19:58) - Real story – landing a VC job by leaning into uniqueness

(31:28) - Replacing STAR with PIRAI

(33:37) - PIRAI example – how automation saved 70% of company time

(39:50) - How to answer “Are you a team player?” with specifics

(46:39) - Building your story bank and practicing effectively

(52:18) - Key takeaways + final thoughts

Check out today's guest, Jule Kim:

Jule's LinkedIn: ⁠https://www.linkedin.com/in/julekim/⁠

Jule's Instagram: ⁠https://www.instagram.com/itsjulekim⁠

Executive Coach Jule Kim : ⁠https://adviceactually.com/⁠

Check out The Futur:

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Check out Chris Do:

Website: ⁠https://zaap.bio/thechrisdo⁠

LinkedIn:⁠https://www.linkedin.com/in/thechrisdo/⁠

Facebook:⁠https://www.facebook.com/BizOfDesign⁠

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Zaap: ⁠https://zaap.bio/thechrisdo⁠

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