The Importance of Antioxidants in Skin Aging

Vitamin C is an incredible ingredient. It's super unstable. And so our whole thing is like, let's take tried and true ingredients. Vitamin C and retinol have been around for decades. They've been clinically tested. But let's just make sure we're innovating on form factors so that they're actually being delivered and in the appropriate way. You wouldn't believe the number of brands that don't invest in clinical testing on their products. We need to see the results. I'm not judging. I'm a go bit. it's been a rough couple weeks but vitamin C, it actually does build your collagen. Yeah. Well, and one of the bigger parts of