The Soul of Enterprise: Business in the Transformation Economy by THRESHOLD cover image

Episode 22 - Scroogenomics: Why You Shouldn't Buy Presents for the Holidays

The Soul of Enterprise: Business in the Transformation Economy by THRESHOLD

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Waldfogel's 18% Estimate and Methodology

Ed and Ron discuss Waldfogel's estimated 18% deadweight loss and how he used surveys to derive perceived gift values.

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