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The "Will and Jada" Playbook

Trapital

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Will and Jada Pinkett Smith's Resurgence in Hollywood

Will smith and his son, jana smith's movie after earth was a box office failure. The timing couldn't be worse. Social media became a force multiplier for the actors who knew how to use it. Will can now drive box office results from his instragram account. Jade's red table talk can dominate social media with ease. And their businessis run in lock step under westbrook ink across platform holding company that runs the family's content and commerce.

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