The History of the Super Bowl Halftime Show, Part Two: A World-Class Show
Ridiculous History
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The Evolution of Super Bowl Halftime Shows
This chapter examines the transformation of the Super Bowl halftime show from a relatively low-stakes entertainment segment to a culturally significant spectacle by 1989. It highlights key performances, innovative technologies like 3D integration, and the strategic role of sponsors, particularly Coca-Cola, in shaping the show's legacy.
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