4min chapter

Mind Pump: Raw Fitness Truth cover image

1933: The Truth About Turkesterone as a Muscle Build Aid, the Pros & Cons of Abductor/Adductor Machines, Finding the Sweet Spot Between Hard Training & Overtraining & More

Mind Pump: Raw Fitness Truth

CHAPTER

Building a Business Around Hot and Sexy

Don't try to create this brand around how hot and sexy you look. You will be in hell if you build a brand over how you look. It's gonna take a long time, like any other business. If I do this and it doesn't work in the first year, then it's not forming. And maybe there's an area that you've just realized is related to fitness. Like you have a specialty? Like you were talking about it all the time with my client who was so good at bodybuilding but now he's got advanced age. He'll never get back to his pre-pregnant state of mind again.

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