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244 - The Real Difference Between Lead Gen and Demand Gen | The Sleeping Barber Podcast

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What Are the Most Exciting Opportunities for Marketers?

Marketing with video and audio content in long form is huge, especially as your deal sizes get larger. You got to be actively commune ing to collect market research with qualitative insights with people that could buy your product every week. If you are on your if you're doing marketing, and you don't haven't, haven't talked to a customer, or a person that could be your customer, then something's wrong.

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