How Lucy Guo Is Building A Creator Empire with Shaq, Kygo & Olivia Dunne | Passes
Sourcery
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Navigating the Creator Economy
This chapter explores the challenges and strategies faced by creators moving to independent platforms, focusing on the significance of audience trust and consistent content production. It highlights financial successes and evolving talent representation models while advocating for a creator-friendly approach to monetization and transparency. Additionally, the chapter delves into the importance of relationship-building, brand activations, and analytics in optimizing content strategies and enhancing creator engagement.
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