Viant $DSP CEO Tim Vanderhook - ad tech, fraud, and the first-party data revolution
"World of DaaS"
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Battling Ad Fraud in a Digital World
This chapter explores the evolving tactics of ad fraudsters and the ongoing battle between advertisers and fraud detection technologies. It highlights the role of artificial intelligence and first-party data in optimizing real-time decision-making and improving campaign measurement. Additionally, the chapter discusses the impact of contextual relevance and the challenges faced by traditional media in adapting to digital advertising trends.
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