Viant $DSP CEO Tim Vanderhook - ad tech, fraud, and the first-party data revolution
"World of DaaS"
Battling Ad Fraud in a Digital World
This chapter explores the evolving tactics of ad fraudsters and the ongoing battle between advertisers and fraud detection technologies. It highlights the role of artificial intelligence and first-party data in optimizing real-time decision-making and improving campaign measurement. Additionally, the chapter discusses the impact of contextual relevance and the challenges faced by traditional media in adapting to digital advertising trends.
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
