THINKING, FAST & SLOW (DANIEL KAHNEMAN) - Listening books
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How to Write a Persuasive Message
The impression of familiarity is produced by System 1, and System 2 relies on that impression for a true or false judgment. Anything that makes it easier for the associative machine to run smoothly will also bias beliefs. A reliable way to make people believe in falsehoods is frequent repetition. The general principle is that anything you can do to reduce cognitive strain will help so you should first maximize legibility.
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