138 - What is a brand? — with Dr. Christine Looser
The Futur with Chris Do
00:00
The Evolution of Branding and Social Perception
This chapter explores how ancient survival instincts shape modern social interactions and branding strategies. It delves into the dual nature of branding, highlighting the impact of both intentional strategies and unintentional cues on brand perception. The conversation emphasizes the need for brand strategists to understand the complexities of human behavior and consumer perceptions to create meaningful organizational identities.
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