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Ep. 32 - Zillow Gone Wild!

Upmarket: The Business of Real Estate Photography & Media

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Zillow 3D: The Game for Agents

Zillow wants to frame agents as teammates. They want every single one of us that the Zillow 3D camera offer that as an add on to their client. That's what they're trying to do. And, you know, in some agents are. Mm-hmm. What's pay to play for agents if you can pay to get your face on there? Yeah. Well, that's their game. It's like, to me, it's like a Facebook kind of business model, right?"

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