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Why That Worked #19: Magic Spoon—How One Tagline Dethroned Sugar and Disrupted a $65B Industry

Marketing Made Simple

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The Power of Product Naming and Messaging

This chapter explores the crucial role of effective product naming and messaging, highlighting a cereal brand that emerged in 2019. It discusses how a strong tagline can shape consumer perception, address skepticism, and incorporate strategic narratives to engage health-conscious parents.

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