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4min chapter
Pipeline point system, cold calling, and more with Trent Dressel
Outbound Squad
How to Sell to HR Leaders
A cold call to an HR buyer can be as simple as asking a broad open ended question. Most of the time, at least 70, 80% of the time they're going to say "yes," but if they say no, it may not be the right question to ask. It comes down to setting the right types of meetings because I could call into any prospect and try and set time, but is it a prospect to may actually buy my complicated high ticket, long deal cycle solution? I don't know. So I want them. I want to understand what I'm selling even in your ballpark of what you care about.
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