Complex Systems with Patrick McKenzie (patio11) cover image

Points, profits, and packed planes, with Gary Leff

Complex Systems with Patrick McKenzie (patio11)

CHAPTER

Evolving Loyalty: From Flights to Points

This chapter discusses American Airlines' transition from traditional flight qualifications for loyalty status to a new system based on earning loyalty points through diverse activities, especially credit card spending. It examines the complexities of credit card transactions and the unexpected consequences of holiday promotions, illustrating the intricate dynamics between consumer behavior and airline profitability. The narrative also highlights a significant charity initiative deal with MasterCard that drastically impacted travel miles, underscoring the strategic importance of partnerships in the airline industry.

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