How Do Brands Really Grow Through Light Users?

After stints at Leo Burnett and Droga5, Mara Rigney now helps brands work out what to do with Web3 at Accenture Song.

"With Web3" is such a...non-specific thing. And, for those of us who've been around through Web 1.0 and Web 2.0, it's hard not to feel a little skeptical. Like, "Oh, here comes another Ponzi scheme."

But, in this episode, Mara takes us through some of the fundamental concepts of Web3 and describes how she works with brands to get a handle on it.

You can find Mara here:

https://www.linkedin.com/in/mararigney/ 

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