LEADING BRANDS® — Wavebreak Podcast cover image

How a Dorm Room Experiment Led to Millions in Revenue with Eric Wu

LEADING BRANDS® — Wavebreak Podcast

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Designing Principles Change Overtime

Gettin getting packs you writ isn ot something that its byar you don't ever figure it out. And especially for ce p g brand, like your customer sementation mad your north star customer may evolve. So there's never a winning formula when you've done your packaging and all of a sudden you are done for good. Designing principles change overtime. You need to just keep up with the times in that sense. Te one very much focused on, i think, like a urban millennial pofines consumer. Now we've gone a litle bit more genra neutral.

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