1271: Pain Points for Prospects (& What to Do About Them) w/ Adam Springer
B2B Growth
00:00
How to Uncover Business Needs
The lack thereof tends to be a financial pain. A business need is, let's say, a, you're in the health tec and you need hippa compliance. Well, ni sell hippo compliance. That's something that's very strong. You need to have this. If you don't have it, you're not going to be in business. Those sort of regulatory compliance things, legal needs that you know there is going to be severe consequences are kind of an either or a patty's val if you will. These are the sorts of things you want to look for and the business need ar right.
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