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2min chapter
The Best Christmas Ads 2024: Cracking the Code of Creative Effectiveness with McCann
Future Proof
Evolving Humor in Advertising: Engaging Through Cultural Moments
This chapter delves into the changing role of humor in advertising, illustrated by the character Kevin, who breaks seasonal boundaries to engage in contemporary cultural events. The discussion emphasizes the importance of balancing cultural relevance with brand identity to deepen consumer connections.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode