Armando is at the Labour Party conference (well, in a portakabin in a car park nearby - the glamour!), and is joined by Newscast's Adam Fleming to chat all things conference.
Has message discipline killed the party conference? Or does their own momentum still make them newsworthy? Looking at conferences past, we look at what makes them an interesting part of the political calendar, and how language comes to the fore.
Listen to Strong Message Here on Radio 4 at 9:45 on Tuesdays, and an extended version is available on BBC Sounds.
Produced by Gwyn Rhys Davies. A BBC Studios Production for Radio 4.