Chapter 3 Creating an Opportunity Hypothesis - The Product Book
The Product Podcast
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Using the Cono Model, Map Your Product Features Against the Model
These are things a customer will often explicitly ask for, compliment or complain about. Excitement features delighters become product differentiators and unique selling points. In general, the first version of your product needs to cover the basic features. Each successive generation should focus on a mix of satisfiers and delighters.
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