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How Does Shrinkflation Work?

BrainStuff

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Consumers Shouldn't Pay Too Much for Smaller Products

Consumer lawyer Edgar Dorsky has been tracking shrinkflation for decades. He says there was a rash of products that shrunk in 2021 and 2022 due to manufacturers grappling with record high inflation. According to a poll by Gartner from June of 2022, 62% of American consumers said that they'd stop buying a brand that implemented shrinkflation because it doesn't make financial sense.

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