Retail Challenges and Best Buy Demos

Millions of basements have fake plastic guitars in them thanks to the 2005 smash hit Guitar Hero. Chris Grant and Ash Parrish join David Pierce to rock out with a game created over a matter of months by a niche developer and a peripheral manufacturer, fueled by word-of-mouth and viral videos on a nascent YouTube. You probably don’t play Guitar Hero anymore, but you might still find it in surprising places.

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