6min chapter

Masters of Scale cover image

Can Rivian avoid the EV speed bumps? with founder and CEO RJ Scaringe

Masters of Scale

CHAPTER

Navigating the EV Market: Challenges and Opportunities

This chapter explores the launch strategies for the new lower-priced electric vehicle, R2, while discussing external market challenges like tariffs. Emphasizing the need for diverse product offerings, the conversation highlights the tension between short-term investor pressures and the importance of long-term sustainability in the evolving electric vehicle industry.

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