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239 Rehumanize Your Business by Ethan Beute

The Marketing Book Podcast

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What Is a Personal Video?

Douglas Rushkoff: We've been communicating face to face 300 times longer than the written word. A personal video is typically a web camera, smart phone video recorded in one take. It's unscripted, unproduced, unrehearsed, although you know approximately what you're going to say,. So when you get a voice maile, cause no one answers their phone any more.

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