The So What from BCG cover image

A Culture of Experimentation

The So What from BCG

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The Power of Bundling

Julia: What are your top three nudges that perhaps I wouldn't have heard of, but just tell us what they are and why. Georgie: Paying my taxes on time reduced plastic bags by about 90%. Julia: Praising itself is a nudge; prime ourselves for reflection, joy,. curiosity, discovery.

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