Navigating the Challenges of Marketing New Technology

This is a special bonus episode of the PetaPixel Podcast where Jaron Schneider, editor-in-chief of PetaPixel, talks with Della Huff, a member of the product marketing team at Apple who oversees all things camera and photos and who you would very likely recognize from many of Apple's recent keynote events as well as Billy Sorrentino, a member of the Apple Design team who has a hand in almost everything the company does and who oversees the user experiences across the company's platforms. The two discuss immersive, spatial content and how Apple, the makers of the most popular camera in the world, views the next era of photography. They answer a lot of questions about spatial photos, the Vision Pro, and generally about immersive content as well as how Apple sees the future of photography and the preservation of memories.