How I Built This with Guy Raz cover image

Sweetgreen: Nicolas Jammet and Jonathan Neman

How I Built This with Guy Raz

CHAPTER

Navigating Early Challenges in Restaurant Launch

This chapter explores the numerous challenges encountered while establishing a salad shop in Washington D.C., including permitting issues, storage solutions, and the pressure of launching right after graduation. The speakers reflect on their resourcefulness, community support, and critical problems like a robbery that tested their resilience. As they faced operational setbacks and seasonal downturns, they adapted their strategies to build a sustainable business amidst the chaos.

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