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Reimagining Retail: Gen Z’s Path-to-Purchase—What Most Folks Get Wrong About Them and How Social Media Influences In-Store Behavior | Sep 18, 2024
Behind the Numbers: an EMARKETER Podcast
Gen Z's Unique Retail Journey: From TikTok Discovery to In-Store Purchases
This chapter delves into how Gen Z uses TikTok for product discovery while also prioritizing in-store purchases. It examines their emphasis on product quality and the challenges marketers face in measuring the effectiveness of digital marketing on physical sales.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode