Direct Mail, It's the Same Thing

The catalogue industry suffers from it enormously, becausebuty goes though a catalogue, folds down the corners of the pages the things they want to buy, and then never buys them in so even solo direct mail has essentially the same sort of problem. So multiple incentives often work better than single incentives. Take any one of these three gifts, that sort of thing. Discounts, of course, perhaps better payment termsand then penalties, our price increases. And of course, taking away bonuses, and in some cases, taking away even portions of a cor product, service or offer,. The unlimited supply, or limited time with which to be allowed topu at all pain of losses, you know,