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9min chapter
226: Building Trust in Marketing Data: An Engineer's Guide to Attribution Architecture with Lew Dawson of Momentum Consulting
The Data Stack Show
Navigating Marketing Data and Attribution
This chapter explores the intricate dynamics between advertisers and major tech platforms, emphasizing concerns around data transparency and conversion tracking. It highlights the importance of accurate attribution methods, particularly through UTM parameters, to connect advertising expenditures with user conversions and overall marketing effectiveness.
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