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[The World of Chinese] Barbe-queue forever: How social media hype changed Zibo

China Stories

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The Economic Benefits of Barbecue in Zilbo

Official numbers show that in the first quarter of 2023 consumption in Zilbo has gone up with an 8.3% increase in total sales of consumer goods year on year. The service sector saw the fastest growth at 4.7%. Despite myriad business opportunities, some locals voiced doubts about the trend. It's not clear whether Zilbo can maintain its viral fame and keep the tourists flowing.

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