QC #15: Amie: Really different and better?
Quick Coffee
How to Make People Switch From Google Calendar to Amy
Timing, essentially, is what is what matters the most, right? I think it's interesting because I think this is his biggest plan to be, to be different to any other product. And in his opinion, it's joyfulness. It's this emotional bridge between you as a user and the company and the product. He has invested so much right into, into the story telling around what Amy is supposed to be and, and is supposed to become. People buy into the brand and a vision of a company even if they can't use the product yet,. They buy into what a company is about, what they're trying to do.
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